What Is An Email Welcome Sequence Anyway?
Do you have a welcome sequence? In this post, I talk about why it is so important to have a welcome sequence waiting to greet new subscribers to your email list. Without one, your new lead could turn cold. With a well-written one - you could make a sale in your sleep!
Episode 20: Why You Should Start A Podcast For Your Business with Jennifer Lee Gunson
Have you ever considered the idea of starting your own podcast? In episode 20 of Showing Up Solo, Hannah and Nicole invite Jennifer Lee Gunson of JPod Creations to chat about all things podcasting!
Episode 19: How To Create A Lead Magnet That Attracts Your Target Audience
Do you struggle to create a lead magnet (AKA freebie, AKA lead capture) that attracts your target audience? In episode 19 of Showing up Solo, Hannah and Nicole discuss what a lead magnet is, why it’s important for capturing leads, and where it fits in your sales funnel.
Why Is It Important To Have A Goal When Marketing Your Business On Social Media?
A lot of business owners feel like they “should” be using social media to market their business without really knowing what they want to get out of it. They want more business (obviously) - but let's be more specific here. Knowing the next step your audience needs to take to start moving down your sales funnel is vital for successfully generating new business using social media.
Episode 18: How A Podcast Will Help You Grow Your Business with Rachael Botfield
Our latest episode is an exciting one, Hannah and Nicole were lucky to welcome Rachael Botfield, Podcast Manager of RBVA. Rachael is an expert in everything podcasts whether it’s a business owner who wants to launch a new podcast or someone who needs help while they run their business in the background.
What Does An Engagement Strategy Look Like For Businesses Marketing With Social Media?
One question I get asked consistently by small business owners is “what is your engagement strategy?” In this latest post, I walk you though my step-by-step engagement strategy for social media and why it is so important.
Episode 17: Why You Should Be Creating Long-Form Content In Your Marketing
In episode 17, Hannah and Nicole explore the different types of long-form content, sharing a number of tips for writing good long-form content and offer specific tools that help identify topics for creating content.
Episode 16: How To Build A Successful Business That Supports People And The Planet with iilo Creative Alliance
In this latest episode, Hannah and Nicole invite Lisa Hemingway and Madelen Ortega of iilo Creative Alliance to inspire communication design solutions for change-makers. While creating a business and having an online presence is valuable, Madelen and Lisa suggest that companies can emphasize a mission for supporting people, the planet and profits at the same time.
Five Marketing Secrets You Can Learn From RuPaul’s Drag Race!
I think RuPaul’s Drag Race should be required viewing for all new solopreneurs (and frankly, everybody)! It's no secret that I love this drag contest reality show. Apart from loving the fashion, comedy, and sisterhood of this series, I've also found RuPaul giving contestants some incredibly helpful marketing advice. In this post, I wanted to share five lessons that really stood out for me.
Which Social Media Platform Is Right For Marketing Your Business?
Social media marketing is a lot like online dating. There’s an app for every type of person to find their perfect match. But which platform is the right match for you and your business? In this blog post, I break down the key questions you need to ask yourself before launching into marketing online.
Episode 15: Let’s Stop Romanticizing Entrepreneurship with Special Guest Julie Cole
In this bonus episode, hosts Hannah and Nicole are joined by special guest Julie Cole, co-founder of Mabel’s Labels. A 19 year veteran of entrepreneurship, Julie shares stories of 2am label-making sessions in her basement, lessons she’s learned about marketing to an evolving target audience and advice for mompreneurs who are just starting out.
Episode 14: How To Choose The Perfect Social Media Platform For Your Business Marketing
In this episode, Hannah and Nicole discuss a number of different social media platforms, such as Instagram, Pinterest, LinkedIn, YouTube and Twitter. They explore the benefits each platform provides and what they personally like for their own marketing needs.
Authentic Content Creation - The Intentional Solopreneur Podcast
You’ve heard that content creation is an important part of promoting your business online. But how do you create content that’s authentic, allows you to show your personality, and also connect with your ideal customer at the same time? And how can you do it in a way that works for your business and doesn’t wear you out? Listen as we join Agatha Brewer on The Intentional Solopreneur Podcast to share how we batch create and repurpose content in our business. We share best practices and tips for solopreneurs—the things we wished we knew when we were just getting started.
Episode 13: Why Entrepreneurs Should Use LinkedIn For Online Marketing with Erin Andersen
Do you want to expand your online marketing but you’re unsure which platform is right for you? LinkedIn is a great marketing tool for solopreneurs looking to expand their marketing strategy. In episode 13 Hannah and Nicole welcome Erin Anderson, a LinkedIn Marketing Strategist for small business owners to share her expertise.
Episode 12: Why Service Providers Should Start Their Online Marketing On Instagram
In episode 12 Hannah & Nicole explore how Instagram offers many different benefits to starting your online marketing strategy for your business.
Episode 11: Why You Should Be Using Social Media To Grow Your Business Online with Courtney Miller
In episode 11, Hannah and Nicole invite the amazing Courtney Miller of Miller Digital. Courtney is a Social Media and Content Marketing Coach who helps service-based business owners and creatives how to confidently manage their social media.
How to tie in your online marketing with in person networking!
Nicole and Hannah caught up with Chic Creative Community Co-Founders Courtney Miller and Amy Nicole Cohen at the recent Wine Women Wellbeing WILD 2022 Conference in Calgary.
Episode 10: What Branding Is And Why It's Important For Marketing Your Small Business
In episode 10 Hannah & Nicole continue the topic of branding and focus on its relationships with the visual elements of your brand and marketing.
Podcast Insights - Podcasting 101 With Rachael
We join Rachael Botfield to discuss our experiences as podcast hosts.
What To Do When There’s An Instagram Outage?
Remember when Instagram, Facebook Messenger and WhatsApp went down for several hours? It was a rough day for those who rely on these platforms to generate leads! Outages of varying degrees happen to different platforms all the time but it can have a huge impact on your marketing and business if you rely on just one platform.