Episode 09: Top Tips For Good Copywriting with Copywriting Expert Chantelle Davison
Guest Experts, Copywriting, Messaging Hannah McCormick Guest Experts, Copywriting, Messaging Hannah McCormick

Episode 09: Top Tips For Good Copywriting with Copywriting Expert Chantelle Davison

Have you read an email or website page and felt like the words were speaking right to you? That’s what we would refer to as copy that sells. In Episode 9 Hannah and Nicole welcome Chantelle Davison, of Choice Words by Chantelle. She is a Copywriter, Copy Writing Coach and Founder of VA Copy College.

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Growing A Niche Audience With Social Media | Celebrating Neurodiversity Week

Growing A Niche Audience With Social Media | Celebrating Neurodiversity Week

Hannah and Nicole met with Natalie Brooks of Dyslexia in Adults to discuss how Natalie grew her social media to 10k followers. During this short interview, Natalie shared with us the importance of taking chances and recommended that solopreneurs dive into their social media marketing without their worries about what people think about the quality of their content.

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Hello Again: 10 Ways To Repurpose Your Content.
Content Strategy, Social Media, Email Marketing Hannah McCormick Content Strategy, Social Media, Email Marketing Hannah McCormick

Hello Again: 10 Ways To Repurpose Your Content.

The bad news is only a small fraction of your audience will see your content when you post it. The good news is ONLY A SMALL FRACTION of your audience will see your content when you post it. This is really great, I promise. It means you can take that dynamite content you’ve worked so hard on and you can re-use, recycle and repurpose it!

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What Are Lead Magnets and Why Do I Need Them?
Lead Magnets, Email Marketing, Sales Funnels Hannah McCormick Lead Magnets, Email Marketing, Sales Funnels Hannah McCormick

What Are Lead Magnets and Why Do I Need Them?

When you’re in the marketing business, it’s very easy to get caught up in the jargon and forget that those new to this business may not know what these terms mean. When I started my own business, I had no idea what a “Lead Magnet” was and why I needed one. So I decided to break it down for you in this blog post.

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Episode 06: Why It’s Important To Create Systems And Processes To Grow Your Business with Audrey Joy Kwan
Solopreneur Life, Tools & Resources, Guest Experts Hannah McCormick Solopreneur Life, Tools & Resources, Guest Experts Hannah McCormick

Episode 06: Why It’s Important To Create Systems And Processes To Grow Your Business with Audrey Joy Kwan

Do you feel like your business has maxed out in growth and earning potential? In Episode 6 we met with Audrey Joy Kwan of AJK Consulting to talk about the importance of creating systems and processes within your business that will help you to take your business to the next level of growth and earning potential.

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Episode 04: Aligning Your Business Values With Your Ideal Client - Guest Expert Heather Briggs
Values Driven Business, Messaging, Branding, Guest Experts Hannah McCormick Values Driven Business, Messaging, Branding, Guest Experts Hannah McCormick

Episode 04: Aligning Your Business Values With Your Ideal Client - Guest Expert Heather Briggs

Hannah and Nicole were excited to meet with Heather Briggs of Radiate Real to discuss how your ideal client aligns with your business values. Heather encourages her clients to look at the deeper aspects of themselves in creating marketing goals that align with themselves as people and their goals as a business.

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Episode 03: Why You Should Know Who Your Target Audience Is For Online Marketing
Messaging, Branding, Marketing Strategy Hannah McCormick Messaging, Branding, Marketing Strategy Hannah McCormick

Episode 03: Why You Should Know Who Your Target Audience Is For Online Marketing

Do you know who your ideal client is? You probably heard this marketing term which really means who is your target audience. Who is the client you’re creating your services for and why? Knowing what types of problems they have helps you to understand and create services that solve their problems.

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Get Found On LinkedIn: 3 Ways To Level-up Your LinkedIn Profile
LinkedIn, Social Media Hannah McCormick LinkedIn, Social Media Hannah McCormick

Get Found On LinkedIn: 3 Ways To Level-up Your LinkedIn Profile

Scores of information for optimizing your profile on Instagram, Pinterest and other social media platforms can be found on the internet but LinkedIn can be a bit of a mystery.

Even if you acknowledge the need for an up-to-date profile for marketing purposes, you may not know how to optimize your profile so that it stands out amongst all the others.

Well this blog post is here to help you do just that!

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Writing Content For LinkedIn
LinkedIn, Social Media, Content Strategy, Guest Appearances Hannah McCormick LinkedIn, Social Media, Content Strategy, Guest Appearances Hannah McCormick

Writing Content For LinkedIn

LinkedIn is the most trusted social network in the US so if you aren’t already using it as part of your social media strategy, I highly recommend you start.

But what exactly do you post to LinkedIn?

That was the question I asked myself when I first started marketing my business on social media.

Guest Blog post for Choice Words by Chantelle, Copywriter & Copywriting Coach

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Let's "Face" It: 5 Reasons For Showing Up On Social Media

Let's "Face" It: 5 Reasons For Showing Up On Social Media

Psst! I’m going to let you in on a little secret....social media is SOCIAL!

Okay, so that seems obvious but it’s something that a lot of businesses marketing on social media can forget. Whatever your reasons for being on social media, people want to connect with other people.

To do that, you need to show up!

Guest Blog post for Jane Carter, Business Coach

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Starting A New Online Business? Here Are 5 Tools You Should Be Using
Guest Appearances, Tools & Resources Hannah McCormick Guest Appearances, Tools & Resources Hannah McCormick

Starting A New Online Business? Here Are 5 Tools You Should Be Using

Faced with lock down and lay-offs, it’s no wonder that last year saw a boom in online businesses starting up!

A new onlinepreneur can choose from an endless assortment of tools and systems to support them - but, with options at every price point, it’s hard not to fall in love with every “shiny object.”

Guest Blog post for Lyons Creative, Copywriting

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You Need To Be On LinkedIn - The Motivated Mompreneur Podcast
LinkedIn, Guest Appearances Hannah McCormick LinkedIn, Guest Appearances Hannah McCormick

You Need To Be On LinkedIn - The Motivated Mompreneur Podcast

I joined Hillary Benefit to give the run down on LinkedIn and how we can use it to grow our business. I know what you're thinking...that LinkedIn is stuffy and meant for corporate networking only but, in this episode, I explain exactly why that is false and how to get started today on making the most of the platform.

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