Episode 74 | B2B Marketing Strategies for Entrepreneurs with Victoria Taylor
B2B doesn’t have to be boring! Remember you're not talking to robots! Hannah welcomes back Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing to share strategies for small businesses marketing that are anything but dull.
Episode 73 | Social Proof: Building Trust with Your Audience with Victoria Taylor
In this episode, Hannah and Victoria Taylor, a Digital Marketing Consultant, discuss why social proof is the number one way to show your capability as a service provider and build trust with your audience.
Episode 67 | These Are Signs You Need To Be Charging For Strategy Work with Maggie Patterson
Are you feeling resentful of your current clients? Are you giving out all your gold dust for free on hour-long discovery calls? Then it may be time to start charging for strategy. This week Hannah chats with Maggie Patterson about when service providers should start charging for strategy work.
Episode 66 | Content Strategy: Quality vs. Quantity with Chelsea Evans-Flower
When it comes to content, quality over quantity is always the best strategy. This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social, about which marketing strategy is best for solopreneurs.
Episode 65 | Taking A Trauma-informed Approach To Sales with Lea Morrison
What is trauma-informed sales? What does it mean when we take this approach? On this week’s episode, Hannah and Lea Morrison, a trauma educator, coach & healer, discuss why it’s important to have a trauma-informed approach to sales and our business.
Episode 64 | The Secret to Getting Publicity Without Paying For an Agency or Having a Huge Following with Simone Sauter
News flash, PR is NOT just for big brands, as a solopreneur you can take charge of your PR with 6 simple steps. This week, Hannah and Simone Sauter, PR Expert for Solopreneurs, demystify PR and give you a 6-step strategy to use to get more publicity for your business.
Episode 63 | Evergreen vs Live Launches: Which one is best? With Fabiola Giordani
What does launching look like? And what does it involve? What is the difference between a Live and Evergreen launch? This week Hannah is joined by Fabiola Giordani, Marketing Consultant and Business Strategist to discuss what goes into a successful launch.
Episode 62 | From Corporate to Solopreneur: Insights on Authentic Leadership & Growth with Ally Stone
Hannah is joined by founder of The Inspired Leader, Ally Stone to discuss transitioning from corporate to solopreneur, overcoming mindset roadblocks, setting your own business terms and coming to terms with “You are Enough.”
Episode 61 | Webinars: Engaging Your Audience Live with Leanne Calderwood
Join host Hannah in an enlightening conversation with Leanne Calderwood, LinkedIn and Personal Branding Trainer, as they delve into the power of webinars and live events in Episode 61. Discover invaluable insights on building personal brands and captivating audiences. Learn expert tips on crafting engaging live events, overcoming common challenges, and embracing authenticity.
Episode 60 | From VA to OBM: Empowering Women in Business with Denise Stancombe
In this week’s episode, Hannah is joined by Denise Stancombe, Online Business Manager/Business Mentor. Denise shares her journey from striking out on her own as a Virtual Assistant and making the realization that she wanted to transition into her OBM role and support women who were in the same place she once was.
Episode 59 | Panel: Struggles and Success: Navigating Parenthood and Entrepreneurship with Lucy Howell, Verity Sangan & Anthony Franzese
In this special panel episode of Showing Up Solo where Hannah talks with Anthony Franzese, Verity Sangan and Lucy Howell about navigating parenthood and entrepreneurship.
Episode 57 | Podcast Monetization: Turning Listeners into Revenue with Sarah McDowell
In this episode, Hannah chats with SEO Manager from Captivate and host of the SEO Mindset podcast, Sarah McDowell about podcast monetization and ways you can turn your listeners into revenue.
Episode 56 | Crafting Compelling Brand Stories for Entrepreneurs with Chantelle Davison
In this week’s episode, Hannah welcomes back Copywriter and Coach, Chantelle Davison to talk about compelling brand stories for entrepreneurs. They discuss the magical way storytelling can help brands connect with their audience.
Episode 55 | Unlocking Business Success: Overcoming Fears, Setting Goals, and Creating Traction with Jane Carter
In the first episode of 'Showing Up Solo' for 2024, guest Jane Carter (wonderfully her third appearance on the podcast!) offers insights on setting goals and creating traction for the year ahead, specifically catered to solopreneurs. Jane shares her method for setting business goals which focuses on reflection, self-compassion, and identifying patterns and behaviors needing adjustment.
Episode 53 | Pricing Your Services: Know Your Value and Charge Your Worth with Maxine Cunningham & Hannah Duncan
Join host Hannah McCormick in a compelling discussion on the true value of expertise and pricing strategies with guests Hannah Duncan, founder of a FinTech-focused content agency, and Maxine Cunningham, CEO of Pick My Brain, an innovative talent-sharing platform. Discover their journeys in pricing services, mindset shifts, and invaluable tips to charge what you're worth.
Episode 52 | Sales Funnel Strategy: Convert Prospects to Customers with Chantelle Davison
In this episode, Hannah welcomes back copywriting business coach, Chantelle Davison to discuss sales funnels: what they are and how they can help your business.
Episode 51 | How Working With A Brand Photographer Can Make Content Creation Simpler with Amanda Hutchinson
In this episode, Hannah talks with Amanda Hutchinson of AKP Brand Stories who shares how she used photography and online networking to shift from wedding photography to brand photography. Amanda also shares how fellow solopreneurs can use brand photography to make their content creation simpler.
Episode 49 | How To Integrate Affiliate Marketing Into Your Strategy Legally with Jaime Bell
In this episode, Hannah is joined by Jaime Bell, a business lawyer, entrepreneur, and founder of the Contracts Market to talk all about Affiliate Marketing, and how you can integrate it into your marketing strategy legally!
Episode 48 | Growing A Business Of One: Advice From Solopreneur Investor LaSean Smith
In this episode, Hannah is joined by LaSean Smith from CAGR, an investor in other solopreneurs. Before becoming a solopreneur himself, LaSean worked in the tech corporate environment and draws on his corporate experience to help navigate himself and others through the often tricky solo business experience.
Episode 46 | The Importance Of Marketing For Socially Conscious Businesses with Kristy O'Leary
In this episode Hannah is joined by Kristry O’Leary from Decade Impact to talk about the importance of marketing for socially conscious businesses as well as the difference between greenwashing and greenblushing.