Episode 66 | Content Strategy: Quality vs. Quantity with Chelsea Evans-Flower
When it comes to content, quality over quantity is always the best strategy. This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social, about which marketing strategy is best for solopreneurs.
Episode 43 | How To Adopt An Integrated Approach To Your Marketing with Mike Dallas-Petersen
In this episode, Hannah is joined by Mike Dallas-Petersen founder of The Integrator Academy, where his passion is gluing the internet together, one software at a time.
Episode 35: How Video Content Can Help You Grow Your Business with Tom Stanhope
In episode 35, Hannah is joined by Tom Stanhope - video maker and marketing expert. Not only does Tom have many years experience in the video industry and a passion for helping business owners grow their business with video, he also helped inspire Hannah & Nicole to create this video podcast series!
Episode 33: Why Engagement Is An Important Part Of Your Social Media Marketing Strategy
In episode 33, Hannah & Nicole cover engagement on social media and how it can help you build a deeper connection with your audience.
Episode 29: How To Know If Your Marketing Is Working
In episode 29, Hannah and Nicole discuss ways you can review your marketing efforts and tell if they are working.
Episode 28: Why It’s Important To Be Intentional When Creating A Marketing Strategy with Agatha Brewer
In episode 28, hosts Hannah and Nicole are joined by Agatha Brewer, host of The Intentional Solopreneur podcast to discuss marketing with, well, intention! Agatha combines 15 years of corporate digital marketing experience with a certification in life coaching to help new business owners launch and grow their business.
Launching Your Online Course The Right Way - The Confident CEO Podcast
So many business owners have an online course as one of their income streams. But, having a course on your website isn't going to be enough to sell it. In order to have a successful course, you need to have a launch strategy in place; otherwise, how will people know what you're selling?
In this episode of The Confident CEO Podcast, we joined Verity Sangan to talk about how to create a launch plan for your online course and implement this strategy for maximum success.
Episode 24: Why Newsletters Are So Effective For Building Trust With Your Subscribers
Hannah and Nicole sit down and discuss the effectiveness of email marketing tools like newsletters and why they are important in building relationships with your subscribers.
Episode 23: 6 Tips For Creating An Email Marketing Strategy with guest Hillary Bennett
In Episode 23 Hannah and Nicole of Showing Up Solo invite Hillary Bennett. The founder and CEO of The Motivated Mompreneur. She's a business growth Coach and an email marketing expert who loves helping moms grow their businesses without sacrificing their family, or even their sanity.
How to Incorporate an Affiliate Marketing Strategy Into Your Business… Legally.
Do you want to make more money online by simply sharing what you love? Sounds like a dream, right?! Well, say hello to your dream come true, because with an affiliate marketing strategy, you can share your favourite products and services with your community and earn additional income.
Guest blog post by Jaime Bell
Episode 22: How To Use Email Marketing In Your Funnel
Are you thinking about starting an email marketing campaign with your business? This episode will help you to understand why as a business owner you should use email marketing to connect with your ideal client.
Why Is It Important To Have A Goal When Marketing Your Business On Social Media?
A lot of business owners feel like they “should” be using social media to market their business without really knowing what they want to get out of it. They want more business (obviously) - but let's be more specific here. Knowing the next step your audience needs to take to start moving down your sales funnel is vital for successfully generating new business using social media.
What Does An Engagement Strategy Look Like For Businesses Marketing With Social Media?
One question I get asked consistently by small business owners is “what is your engagement strategy?” In this latest post, I walk you though my step-by-step engagement strategy for social media and why it is so important.
Five Marketing Secrets You Can Learn From RuPaul’s Drag Race!
I think RuPaul’s Drag Race should be required viewing for all new solopreneurs (and frankly, everybody)! It's no secret that I love this drag contest reality show. Apart from loving the fashion, comedy, and sisterhood of this series, I've also found RuPaul giving contestants some incredibly helpful marketing advice. In this post, I wanted to share five lessons that really stood out for me.
Episode 14: How To Choose The Perfect Social Media Platform For Your Business Marketing
In this episode, Hannah and Nicole discuss a number of different social media platforms, such as Instagram, Pinterest, LinkedIn, YouTube and Twitter. They explore the benefits each platform provides and what they personally like for their own marketing needs.
Episode 13: Why Entrepreneurs Should Use LinkedIn For Online Marketing with Erin Andersen
Do you want to expand your online marketing but you’re unsure which platform is right for you? LinkedIn is a great marketing tool for solopreneurs looking to expand their marketing strategy. In episode 13 Hannah and Nicole welcome Erin Anderson, a LinkedIn Marketing Strategist for small business owners to share her expertise.
Episode 12: Why Service Providers Should Start Their Online Marketing On Instagram
In episode 12 Hannah & Nicole explore how Instagram offers many different benefits to starting your online marketing strategy for your business.
Episode 11: Why You Should Be Using Social Media To Grow Your Business Online with Courtney Miller
In episode 11, Hannah and Nicole invite the amazing Courtney Miller of Miller Digital. Courtney is a Social Media and Content Marketing Coach who helps service-based business owners and creatives how to confidently manage their social media.
What To Do When There’s An Instagram Outage?
Remember when Instagram, Facebook Messenger and WhatsApp went down for several hours? It was a rough day for those who rely on these platforms to generate leads! Outages of varying degrees happen to different platforms all the time but it can have a huge impact on your marketing and business if you rely on just one platform.
What Course Creators Need To Have In Place Before Launching Their New Course
Do you have a brilliant idea for a course but not sure where to begin and how to get it out there? In this post, Nicole Hiller and I discuss what you need to know before launching your course.