Episode 12: Why Service Providers Should Start Their Online Marketing On Instagram
Is your target demographic (AKA ideal client AKA target audience) between the ages of 25-50? Then Instagram is an ideal platform to begin your online marketing!
In episode 12 Hannah & Nicole explore how Instagram offers many different benefits to starting your online marketing strategy for your business.
They discuss how Instagram has evolved from a user to user platform that emphasizes the use of video-sharing rather than stagnant photos.
Through the evolution of the app, Instagram (IG) now offers reels, videos, IGTV and lives. They promote accounts connecting with their followers and customers through sharing a lens into their lives.
These tools are great for any service provider who is looking to add to their online marketing.
Hannah & Nicole offer tips on how to utilize Instagram in your online marketing such as…
Are you looking to teach an ideal client about your services? You can create a reel about what services you provide.
Do you want to share social proof with potential leads? Interview a previous client on IG live.
Want to spotlight your expertise? Interview a similar business in the field.
The options are endless to connect with your audience, but Hannah & Nicole encourage that any business that is online should be showing up.
