Episode 70 | Social Media Tips for Solo CEOs: Setting Boundaries, Batching Content, and Growing Your Audience
In this episode, Hannah shares tips for solo CEOs on effectively using social media for their business while maintaining boundaries. She discusses how to handle online trolls, set boundaries for different platforms, and batch create content ahead of time. Hannah recommends curating a small audience and growing referrals through social connections.
Episode 69 | Building an Effective Online Marketing Strategy for Solo CEOs
Hannah explains how to build an effective online marketing strategy for solo business owners. Using her famous "shoe store analogy", this episode teaches listeners how to structure an online marketing strategy through messaging, websites, email marketing and social media.
Episode 66 | Content Strategy: Quality vs. Quantity with Chelsea Evans-Flower
When it comes to content, quality over quantity is always the best strategy. This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social, about which marketing strategy is best for solopreneurs.
Episode 57 | Podcast Monetization: Turning Listeners into Revenue with Sarah McDowell
In this episode, Hannah chats with SEO Manager from Captivate and host of the SEO Mindset podcast, Sarah McDowell about podcast monetization and ways you can turn your listeners into revenue.
Episode 51 | How Working With A Brand Photographer Can Make Content Creation Simpler with Amanda Hutchinson
In this episode, Hannah talks with Amanda Hutchinson of AKP Brand Stories who shares how she used photography and online networking to shift from wedding photography to brand photography. Amanda also shares how fellow solopreneurs can use brand photography to make their content creation simpler.
Repurposing Your Way to Success - How to Extend the Lifespan of Your Content - Podcasting 101 with Rachael
In this episode of Podcasting 101 with Rachael, Hannah joined host Rachael Botfield to talk about how to repurpose your podcast so that you can get the most possible out of the content you've created.
Episode 38 | How To Use Pinterest To Boost The Brand Awareness Of Your Business
In this episode, Hannah & Nicole talk about Pinterest and how you can use this powerful search engine to promote your business.
Episode 36: How To Use YouTube To Increase Your Visibility
In episode 36, Hannah & Nicole cover what YouTube is and why you should consider using it for your business. They also share their own strategy for using YouTube shorts in their marketing.
Episode 35: How Video Content Can Help You Grow Your Business with Tom Stanhope
In episode 35, Hannah is joined by Tom Stanhope - video maker and marketing expert. Not only does Tom have many years experience in the video industry and a passion for helping business owners grow their business with video, he also helped inspire Hannah & Nicole to create this video podcast series!
Episode 33: Why Engagement Is An Important Part Of Your Social Media Marketing Strategy
In episode 33, Hannah & Nicole cover engagement on social media and how it can help you build a deeper connection with your audience.
How To Make Your Content Go Further - Cozy Hermit Coven Podcast
Hosted by Cindy Norton, the Cozy Hermit Coven podcast provides a comfy, cozy space for introverted and highly sensitive solopreneurs.
We loved coming on to chat about marketing and, particularly, how therapists and other service providers can make their content go further.
How To Come Up With Marketing Content - Cozy Hermit Coven Podcast
Hosted by Cindy Norton, the Cozy Hermit Coven podcast provides a comfy, cozy space for introverted and highly sensitive solopreneurs.
We loved coming on to chat about marketing and, particularly, how therapists and other service providers can come up with marketing content.
How to Write Effective Social Media Captions for Marketing your Service-based Business
So what makes a social media caption effective? What is the difference between a fluff-filled caption, a mini-blog post and a caption that actually stops someone from scrolling? That’s what I will explore in this blog post.
Episode 20: Why You Should Start A Podcast For Your Business with Jennifer Lee Gunson
Have you ever considered the idea of starting your own podcast? In episode 20 of Showing Up Solo, Hannah and Nicole invite Jennifer Lee Gunson of JPod Creations to chat about all things podcasting!
Episode 18: How A Podcast Will Help You Grow Your Business with Rachael Botfield
Our latest episode is an exciting one, Hannah and Nicole were lucky to welcome Rachael Botfield, Podcast Manager of RBVA. Rachael is an expert in everything podcasts whether it’s a business owner who wants to launch a new podcast or someone who needs help while they run their business in the background.
Episode 17: Why You Should Be Creating Long-Form Content In Your Marketing
In episode 17, Hannah and Nicole explore the different types of long-form content, sharing a number of tips for writing good long-form content and offer specific tools that help identify topics for creating content.
Authentic Content Creation - The Intentional Solopreneur Podcast
You’ve heard that content creation is an important part of promoting your business online. But how do you create content that’s authentic, allows you to show your personality, and also connect with your ideal customer at the same time? And how can you do it in a way that works for your business and doesn’t wear you out? Listen as we join Agatha Brewer on The Intentional Solopreneur Podcast to share how we batch create and repurpose content in our business. We share best practices and tips for solopreneurs—the things we wished we knew when we were just getting started.
Episode 11: Why You Should Be Using Social Media To Grow Your Business Online with Courtney Miller
In episode 11, Hannah and Nicole invite the amazing Courtney Miller of Miller Digital. Courtney is a Social Media and Content Marketing Coach who helps service-based business owners and creatives how to confidently manage their social media.
Hello Again: 10 Ways To Repurpose Your Content.
The bad news is only a small fraction of your audience will see your content when you post it. The good news is ONLY A SMALL FRACTION of your audience will see your content when you post it. This is really great, I promise. It means you can take that dynamite content you’ve worked so hard on and you can re-use, recycle and repurpose it!
Writing Content For LinkedIn
LinkedIn is the most trusted social network in the US so if you aren’t already using it as part of your social media strategy, I highly recommend you start.
But what exactly do you post to LinkedIn?
That was the question I asked myself when I first started marketing my business on social media.
Guest Blog post for Choice Words by Chantelle, Copywriter & Copywriting Coach