Episode 66 | Content Strategy: Quality vs. Quantity with Chelsea Evans-Flower
When it comes to content, quality over quantity is always the best strategy. This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social, about which marketing strategy is best for solopreneurs.
Episode 64 | The Secret to Getting Publicity Without Paying For an Agency or Having a Huge Following with Simone Sauter
News flash, PR is NOT just for big brands, as a solopreneur you can take charge of your PR with 6 simple steps. This week, Hannah and Simone Sauter, PR Expert for Solopreneurs, demystify PR and give you a 6-step strategy to use to get more publicity for your business.
Episode 51 | How Working With A Brand Photographer Can Make Content Creation Simpler with Amanda Hutchinson
In this episode, Hannah talks with Amanda Hutchinson of AKP Brand Stories who shares how she used photography and online networking to shift from wedding photography to brand photography. Amanda also shares how fellow solopreneurs can use brand photography to make their content creation simpler.
Episode 50 | Q&A: Answering Your Burning Questions About Online Marketing for Solopreneurs
In this special 50th episode, Hannah answers your burning questions about online marketing! We’re covering everything from social media marketing to email marketing, finding your niche to building a successful brand.
Grow Your Service-Based Business - Second Act Success Career Podcast
If you are a service-based business owner or wanting to become one you’re in the right place! In this episode, we will share tips for showing up on social media to market your brand or business, even when you are just starting out and don’t know how.
Episode 40 | The Power of Accessibility: Enhancing Your Content's Impact
In this episode, Hannah and Nicole talk about how making your content more accessible not only benefits others but will also benefit you by increasing your SEO.
Episode 39 | How To Make Your Content More Accessible with Anne Mok
In this episode, Hannah speaks with Anne Mok, a digital storyteller with a desire to inspire a barrier-free world, with a clear vision and purpose, to live to your full potential. Together they explore ways to make your Instagram content more accessible.
Repurposing Your Way to Success - How to Extend the Lifespan of Your Content - Podcasting 101 with Rachael
In this episode of Podcasting 101 with Rachael, Hannah joined host Rachael Botfield to talk about how to repurpose your podcast so that you can get the most possible out of the content you've created.
Episode 38 | How To Use Pinterest To Boost The Brand Awareness Of Your Business
In this episode, Hannah & Nicole talk about Pinterest and how you can use this powerful search engine to promote your business.
Episode 36: How To Use YouTube To Increase Your Visibility
In episode 36, Hannah & Nicole cover what YouTube is and why you should consider using it for your business. They also share their own strategy for using YouTube shorts in their marketing.
Episode 35: How Video Content Can Help You Grow Your Business with Tom Stanhope
In episode 35, Hannah is joined by Tom Stanhope - video maker and marketing expert. Not only does Tom have many years experience in the video industry and a passion for helping business owners grow their business with video, he also helped inspire Hannah & Nicole to create this video podcast series!
Episode 33: Why Engagement Is An Important Part Of Your Social Media Marketing Strategy
In episode 33, Hannah & Nicole cover engagement on social media and how it can help you build a deeper connection with your audience.
Episode 32: How To Write Effective Facebook Ads For Your Business With Cassidy Dickens
In episode 32, Hannah is joined by Cassidy Dickens, launch copywriter for coaches and artists. Cassidy shares insights and advice for solopreneurs who are curious about integrating ads into their marketing plan.
Episode 31: Using Facebook Groups To Build A Community For Your Business
In episode 31, Hannah and Nicole discuss building a community using Facebook groups. From market research to capturing email addresses, Facebook groups can be a powerful tool in your marketing toolbox.
Episode 30: How To Leverage Facebook Groups When Marketing A Small Business with David Williams
In episode 30, Hannah and Nicole are joined by David Williams to talk about the power of Facebook groups and how to use them for marketing your small business.
How To Make Your Content Go Further - Cozy Hermit Coven Podcast
Hosted by Cindy Norton, the Cozy Hermit Coven podcast provides a comfy, cozy space for introverted and highly sensitive solopreneurs.
We loved coming on to chat about marketing and, particularly, how therapists and other service providers can make their content go further.
How To Come Up With Marketing Content - Cozy Hermit Coven Podcast
Hosted by Cindy Norton, the Cozy Hermit Coven podcast provides a comfy, cozy space for introverted and highly sensitive solopreneurs.
We loved coming on to chat about marketing and, particularly, how therapists and other service providers can come up with marketing content.
How to Write Effective Social Media Captions for Marketing your Service-based Business
So what makes a social media caption effective? What is the difference between a fluff-filled caption, a mini-blog post and a caption that actually stops someone from scrolling? That’s what I will explore in this blog post.
Why Is It Important To Have A Goal When Marketing Your Business On Social Media?
A lot of business owners feel like they “should” be using social media to market their business without really knowing what they want to get out of it. They want more business (obviously) - but let's be more specific here. Knowing the next step your audience needs to take to start moving down your sales funnel is vital for successfully generating new business using social media.
What Does An Engagement Strategy Look Like For Businesses Marketing With Social Media?
One question I get asked consistently by small business owners is “what is your engagement strategy?” In this latest post, I walk you though my step-by-step engagement strategy for social media and why it is so important.