Episode 68 | The Solo CEO Series: How Easy Is It To Start An Online Business?
In this episode, Hannah discusses how easy it is to start an online business, sharing her experience launching a VA business and the challenges of shifting from employee to business owner mindset.
Episode 65 | Taking A Trauma-informed Approach To Sales with Lea Morrison
What is trauma-informed sales? What does it mean when we take this approach? On this week’s episode, Hannah and Lea Morrison, a trauma educator, coach & healer, discuss why it’s important to have a trauma-informed approach to sales and our business.
Episode 56 | Crafting Compelling Brand Stories for Entrepreneurs with Chantelle Davison
In this week’s episode, Hannah welcomes back Copywriter and Coach, Chantelle Davison to talk about compelling brand stories for entrepreneurs. They discuss the magical way storytelling can help brands connect with their audience.
Episode 50 | Q&A: Answering Your Burning Questions About Online Marketing for Solopreneurs
In this special 50th episode, Hannah answers your burning questions about online marketing! We’re covering everything from social media marketing to email marketing, finding your niche to building a successful brand.
Episode 46 | The Importance Of Marketing For Socially Conscious Businesses with Kristy O'Leary
In this episode Hannah is joined by Kristry O’Leary from Decade Impact to talk about the importance of marketing for socially conscious businesses as well as the difference between greenwashing and greenblushing.
Five Marketing Secrets You Can Learn From RuPaul’s Drag Race!
I think RuPaul’s Drag Race should be required viewing for all new solopreneurs (and frankly, everybody)! It's no secret that I love this drag contest reality show. Apart from loving the fashion, comedy, and sisterhood of this series, I've also found RuPaul giving contestants some incredibly helpful marketing advice. In this post, I wanted to share five lessons that really stood out for me.
Episode 10: What Branding Is And Why It's Important For Marketing Your Small Business
In episode 10 Hannah & Nicole continue the topic of branding and focus on its relationships with the visual elements of your brand and marketing.
Episode 09: Top Tips For Good Copywriting with Copywriting Expert Chantelle Davison
Have you read an email or website page and felt like the words were speaking right to you? That’s what we would refer to as copy that sells. In Episode 9 Hannah and Nicole welcome Chantelle Davison, of Choice Words by Chantelle. She is a Copywriter, Copy Writing Coach and Founder of VA Copy College.
Episode 08: Tips To Improve Your Copywriting Skills
In Episode 8 Nicole and Hannah emphasize the importance of understanding how to write effective copy to attract your ideal client.
Episode 05: How To Package Your Services For Your Business
In Episode 5 Hannah and Nicole talk about why it’s important to know what types of services you will sell and know how to package them.
Episode 04: Aligning Your Business Values With Your Ideal Client - Guest Expert Heather Briggs
Hannah and Nicole were excited to meet with Heather Briggs of Radiate Real to discuss how your ideal client aligns with your business values. Heather encourages her clients to look at the deeper aspects of themselves in creating marketing goals that align with themselves as people and their goals as a business.
Episode 03: Why You Should Know Who Your Target Audience Is For Online Marketing
Do you know who your ideal client is? You probably heard this marketing term which really means who is your target audience. Who is the client you’re creating your services for and why? Knowing what types of problems they have helps you to understand and create services that solve their problems.