Episode 16: How To Build A Successful Business That Supports People And The Planet with iilo Creative Alliance
In this latest episode, Hannah and Nicole invite Lisa Hemingway and Madelen Ortega of iilo Creative Alliance to inspire communication design solutions for change-makers.
iilo is a value-based business that strives to help other businesses through communication design that aims to create a positive impact on the world socially and environmentally.
While creating a business and having an online presence is valuable, Madelen and Lisa suggest that companies can emphasize a mission for supporting people, the planet and profits at the same time.
They share their experiences of becoming a benefit company as a guide to publicly committing to helping make a positive impact socially and environmentally.
This is foundational to their business which supports them in working with their clients, for their clients and educating their clients.
Topics discussed in this episode are…
what is a benefit company
why your business needs a mission statement
identifying your business values
why your brand clarity is important in marketing
how to use marketing to create strategies for positive impact
what does positive impact look like socially and environmentally
identifying your business values
If you’re an entrepreneur who wants to build a value-driven business, Madelen and Lisa will inspire you to continue your journey in creating a positive impact on the world.
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