Do you struggle to create a lead magnet (AKA freebie, AKA lead capture) that attracts your target audience? In episode 19 of Showing up Solo, Hannah and Nicole discuss what a lead magnet is, why it’s important for capturing leads, and where it fits in your sales funnel.

When you’re in the marketing business, it’s very easy to get caught up in the jargon and forget that those new to this business may not know what these terms mean. When I started my own business, I had no idea what a “Lead Magnet” was and why I needed one. So I decided to break it down for you in this blog post.