Episode 04: Aligning Your Business Values With Your Ideal Client - Guest Expert Heather Briggs
Values Driven Business, Messaging, Branding, Guest Experts Hannah McCormick Values Driven Business, Messaging, Branding, Guest Experts Hannah McCormick

Episode 04: Aligning Your Business Values With Your Ideal Client - Guest Expert Heather Briggs

Hannah and Nicole were excited to meet with Heather Briggs of Radiate Real to discuss how your ideal client aligns with your business values. Heather encourages her clients to look at the deeper aspects of themselves in creating marketing goals that align with themselves as people and their goals as a business.

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Episode 03: Why You Should Know Who Your Target Audience Is For Online Marketing
Messaging, Branding, Marketing Strategy Hannah McCormick Messaging, Branding, Marketing Strategy Hannah McCormick

Episode 03: Why You Should Know Who Your Target Audience Is For Online Marketing

Do you know who your ideal client is? You probably heard this marketing term which really means who is your target audience. Who is the client you’re creating your services for and why? Knowing what types of problems they have helps you to understand and create services that solve their problems.

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