Episode 13: Why Entrepreneurs Should Use LinkedIn For Online Marketing with Erin Andersen
Do you want to expand your online marketing but you’re unsure which platform is right for you?
LinkedIn is a great marketing tool for solopreneurs looking to expand their marketing strategy.
In episode 13 Hannah and Nicole welcome Erin Anderson to the series. Erin is a LinkedIn Marketing Strategist for small business owners based in NYC. She is a global coach and speaker that supports her clients by building a LinkedIn strategy that organically attracts traffic through profile optimization in conjunction with content and engagement strategies to reach their target audience. In addition, she helps her clients recruit the best talent on LinkedIn for their small businesses through her LinkedIn hiring services.
If you’ve been using Instagram or Facebook for your marketing needs, you’ve probably been affected by the unexpected shutdowns. Focusing all your marketing in one place not only keeps you limited from expanding your reach to your target audience, but you can also lose all of your marketing if it’s only focused on IG or Facebook.
Erin emphasizes the use of LinkedIn where an entrepreneur can expand their audience AKA Ideal clients through sharing their marketing in multiple places.
She offers insight into the online assets LinkedIn provides by sharing new features such as scheduling online events, newsletters and much more.
In this episode, Erin dispels myths about LinkedIn suggesting that not only has the platform overcome its reputation as a platform for finding a job, but that offers entrepreneurs an opportunity to connect with higher ticket clients.
If you’re a business owner who is looking to expand their marketing, this is a great episode to learn the benefits of LinkedIn marketing for your evolving needs.
Do you want to know how you can work with Erin Anderson?
Erin offers 1:1 LinkedIn Revamps, strategy coaching, hiring management, monthly LinkedIn account management services, guest expert workshops, and training to group coaching programs.
Schedule a DFY 1:1 Training Consult
LinkedIn for Entrepreneurs Group Coaching Program
LinkedIn for VAs & SMMs Training Program
Instagram: @Yourbrandnetworker
