Episode 10: What Branding Is And Why It's Important For Marketing Your Small Business

In episode 10 Hannah & Nicole continue the topic of branding and focus on its relationships with the visual elements of your brand and marketing. 

They suggest the visual concept of your brand and marketing is what gets translated to your target audience but not only through visual and graphics but how you show up as a person online. 

Having your brand logo and business name is important but Hannah and Nicole emphasize how you are the product of your brand. 

It’s important that solopreneurs like service based businesses  share an element of themselves in their marketing. They suggest that it’s not about being an “open book” but sharing a window into your world and not only the products and services you offer.

Your online presence shows the type of business owner you are. How you show up for your audience is a reflection of the roles you play in your life and the values that are important to you. 

Sharing your authentic self in your business validates your messaging and what you're saying to your target audience. People invest in products and services they feel they can trust.

If you’re a new business owner who’s testing the waters in showing up online, you’re unsure what steps to take in your branding for your business. This is a great episode to help you take the next step in building your business online. 

Hannah and Nicole offer a number of tips that will help you build your visual brand and ways to build your confidence as you navigate your business online.