Episode 46 | The Importance Of Marketing For Socially Conscious Businesses with Kristy O'Leary
In this episode Hannah is joined by Kristry O’Leary from Decade Impact to talk about the importance of marketing for socially conscious businesses.
Decade Impact works with small and medium enterprises to help them define, measure, manage and communicate their impact.
All of this work goes towards helping businesses gain B Corp certification.
A BCorp is three things:
An assessment to help companies build better practices.
A certification that proves they have better practices.
A social Movement.
Kristy explains that they help businesses measure what they are doing now, and also understand opportunities for making further positive impacts in the future.
Hannah and Kristy talk about the difference between greenwashing (marketing your business to appear more socially and environmentally conscious than it actually is) and greenblushing (neglecting to share all the positive impacts your business makes for fear of “being canceled”).
Kristy emphasizes the importance of:
being a story brand to help connect with your audience.
using data to back up your impact claims.
Her advice is to imagine you’re taking your audience on a journey with you and inviting them to see both the highs and the lows.
Transparency is key. Even if you don’t achieve your goals. Being vulnerable helps build deeper trust with your audience.
You may wonder how you as a solopreneur can make an impact…
Kristy talks about how you can do this by supporting local vendors, women owned businesses or other minority groups and filling your supply chain with as many businesses as you can that make an impact themselves.
If you do this, measure the impact you've had. How many of these businesses have you supported?
You can then share this data in your marketing to show other solopreneurs how they can make an impact.
Kristy’s final thought is on the importance of sharing and being involved with impact as a global community.
Knowing that someone else is helping to make a difference, can make the world seem like a less lonely place.
Want more from Kristy?
Website: https://www.decadeimpact.com/
LinkedIn: https://www.linkedin.com/in/kristyoleary/
Checklist: https://bcorpfoundationsprogram.com/newsletter
Info Session (September 7th 2023): https://bcorpfoundationsprogram.com/events/gettingto80information
B Corp Foundations Program: https://bcorpfoundationsprogram.com
