Episode 74 | B2B Marketing Strategies for Entrepreneurs with Victoria Taylor

Guest ExpertsMarketing Strategy
Written By Hannah McCormick

B2B doesn’t have to be boring! Remember you're not talking to robots!

Hannah welcomes back Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing. 

They share strategies for small businesses marketing to other businesses that are anything but dull. 

Victoria and Hannah emphasise that, even if your target audience is an organisation, your marketing is still part of a one-to-one, person-to-person conversation. 

They also encourage listeners to let their brand’s personality shine through their content and establish authority without sliding into encyclopedia territory. 

Key Takeaways: 

  • Focus on values-forward marketing 

  • Thought Leadership - how do you add value to your community? How did you become the expert. 

  • Be specific - focus in on your Ideal Client

Want more from Victoria? http://www.victoriataylormarketing.com 

Hannah McCormick
Previous

Starting a solo business? How to use Flodesk to grow your online presence and scale your business.
Next

Episode 73 | Social Proof: Building Trust with Your Audience with Victoria Taylor