How To Come Up With Marketing Content - Cozy Hermit Coven Podcast
Hosted by Cindy Norton, the Cozy Hermit Coven podcast provides a comfy, cozy space for introverted and highly sensitive solopreneurs.
We loved coming on to chat about marketing and, particularly, how therapists and other service providers can come up with marketing content.
Why you should hire support when creating a course
Are you planning to launch a course in 2023? This is why recommend you get support! In this live episode, Hannah and Nicole are joined by online course coach Verity Sangan who shares her expertise.
Episode 25: Email Marketing Legally And Why You Need A Privacy Policy with guest expert Jaime Bell
The ladies of Showing Up Solo are joined by Jaime Bell to discuss why having a Terms of Service and Privacy Policy on your webpage is important when growing an email marketing list. She emphasizes that the laws of privacy and protection are very different around the world and so entrepreneurs need to be more aware of how they are sharing and protecting the data they are collecting.
Episode 24: Why Newsletters Are So Effective For Building Trust With Your Subscribers
Hannah and Nicole sit down and discuss the effectiveness of email marketing tools like newsletters and why they are important in building relationships with your subscribers.
Episode 23: 6 Tips For Creating An Email Marketing Strategy with guest Hillary Bennett
In Episode 23 Hannah and Nicole of Showing Up Solo invite Hillary Bennett. The founder and CEO of The Motivated Mompreneur. She's a business growth Coach and an email marketing expert who loves helping moms grow their businesses without sacrificing their family, or even their sanity.
How to Incorporate an Affiliate Marketing Strategy Into Your Business… Legally.
Do you want to make more money online by simply sharing what you love? Sounds like a dream, right?! Well, say hello to your dream come true, because with an affiliate marketing strategy, you can share your favourite products and services with your community and earn additional income.
Guest blog post by Jaime Bell
Episode 22: How To Use Email Marketing In Your Funnel
Are you thinking about starting an email marketing campaign with your business? This episode will help you to understand why as a business owner you should use email marketing to connect with your ideal client.
How to Write Effective Social Media Captions for Marketing your Service-based Business
So what makes a social media caption effective? What is the difference between a fluff-filled caption, a mini-blog post and a caption that actually stops someone from scrolling? That’s what I will explore in this blog post.
Episode 21: Tips For Writing A Book From A Best-selling Author with Special Guest Meg Calvin
Hannah and Nicole welcome Meg Calvin - Amazon best-selling author, speaker and coach for spiritually attuned go-getters who are writing and selling and marketing books.
What Is An Email Welcome Sequence Anyway?
Do you have a welcome sequence? In this post, I talk about why it is so important to have a welcome sequence waiting to greet new subscribers to your email list. Without one, your new lead could turn cold. With a well-written one - you could make a sale in your sleep!
Episode 20: Why You Should Start A Podcast For Your Business with Jennifer Lee Gunson
Have you ever considered the idea of starting your own podcast? In episode 20 of Showing Up Solo, Hannah and Nicole invite Jennifer Lee Gunson of JPod Creations to chat about all things podcasting!
Episode 19: How To Create A Lead Magnet That Attracts Your Target Audience
Do you struggle to create a lead magnet (AKA freebie, AKA lead capture) that attracts your target audience? In episode 19 of Showing up Solo, Hannah and Nicole discuss what a lead magnet is, why it’s important for capturing leads, and where it fits in your sales funnel.
Why Is It Important To Have A Goal When Marketing Your Business On Social Media?
A lot of business owners feel like they “should” be using social media to market their business without really knowing what they want to get out of it. They want more business (obviously) - but let's be more specific here. Knowing the next step your audience needs to take to start moving down your sales funnel is vital for successfully generating new business using social media.
Episode 18: How A Podcast Will Help You Grow Your Business with Rachael Botfield
Our latest episode is an exciting one, Hannah and Nicole were lucky to welcome Rachael Botfield, Podcast Manager of RBVA. Rachael is an expert in everything podcasts whether it’s a business owner who wants to launch a new podcast or someone who needs help while they run their business in the background.
What Does An Engagement Strategy Look Like For Businesses Marketing With Social Media?
One question I get asked consistently by small business owners is “what is your engagement strategy?” In this latest post, I walk you though my step-by-step engagement strategy for social media and why it is so important.
Episode 17: Why You Should Be Creating Long-Form Content In Your Marketing
In episode 17, Hannah and Nicole explore the different types of long-form content, sharing a number of tips for writing good long-form content and offer specific tools that help identify topics for creating content.
Episode 16: How To Build A Successful Business That Supports People And The Planet with iilo Creative Alliance
In this latest episode, Hannah and Nicole invite Lisa Hemingway and Madelen Ortega of iilo Creative Alliance to inspire communication design solutions for change-makers. While creating a business and having an online presence is valuable, Madelen and Lisa suggest that companies can emphasize a mission for supporting people, the planet and profits at the same time.
Five Marketing Secrets You Can Learn From RuPaul’s Drag Race!
I think RuPaul’s Drag Race should be required viewing for all new solopreneurs (and frankly, everybody)! It's no secret that I love this drag contest reality show. Apart from loving the fashion, comedy, and sisterhood of this series, I've also found RuPaul giving contestants some incredibly helpful marketing advice. In this post, I wanted to share five lessons that really stood out for me.
Which Social Media Platform Is Right For Marketing Your Business?
Social media marketing is a lot like online dating. There’s an app for every type of person to find their perfect match. But which platform is the right match for you and your business? In this blog post, I break down the key questions you need to ask yourself before launching into marketing online.
Episode 15: Let’s Stop Romanticizing Entrepreneurship with Special Guest Julie Cole
In this bonus episode, hosts Hannah and Nicole are joined by special guest Julie Cole, co-founder of Mabel’s Labels. A 19 year veteran of entrepreneurship, Julie shares stories of 2am label-making sessions in her basement, lessons she’s learned about marketing to an evolving target audience and advice for mompreneurs who are just starting out.