Episode 23: 6 Tips For Creating An Email Marketing Strategy with guest Hillary Bennett

In Episode 23 Hannah and Nicole of Showing Up Solo invite Hillary Bennett. The founder and CEO of The Motivated Mompreneur. She's a business growth Coach and an email marketing expert who loves helping moms grow their businesses without sacrificing their family, or even their sanity.

After 10 to 12 years in corporate America climbing the corporate ladder, Hillary felt like another employee. And in order to make a mark in that corporate life, she would have to sacrifice quality time with her family. This was a pivotal moment for Hillary as she knew her corporate life was not for her or her family. She then started her own business and got accredited through the International Coach Federation, as a business and life coach.

Hilary strongly advises any entrepreneur to include an email marketing strategy along with their social media marketing. In fact she offers 6 tips any business needs to start a viable marketing plan. 

  1. Pay for a marketing plan. While the free version is nice but you’re not committing your business if you’re unwilling to pay.

  2. You need a lead magnet. If you need a refresher on lead magnets check out our episode 19: How to create a lead magnet that attracts your audience. 

  3. You need to market that you have a lead magnet. 

Do you want to know the full 6 tips she recommends to starting a viable email marketing strategy? 

Check out the full episode to hear Hilary’s recommendations along with other tips and tricks the Showing Up Solo crew share. 

If you would like to work with Hillary you can find her through…

Instagram: @themotivatedmompreneur
Website: https://hillarybennett.com/
Apple Podcast: https://podcasts.apple.com/us/podcast/the-motivated-mompreneur-podcast-passion-into-profit/id1534638139

Previous
Previous

Episode 24: Why Newsletters Are So Effective For Building Trust With Your Subscribers

Next
Next

How to Incorporate an Affiliate Marketing Strategy Into Your Business… Legally.