Episode 03: Why You Should Know Who Your Target Audience Is For Online Marketing

Do you know who your ideal client is?

Let’s take a step back, what is an ideal client? You probably heard this marketing term which really means who is your target audience.

Who is the client you’re creating your services for and why?

Knowing what types of problems they have helps you to understand and create services that solve their problems.

Exploring topics like:

• Who they are

• Life stage

• Relationship status

• Age

• Gender

• Values

• lifestyle and hobbies

• Income level

• Religious or spirituality

• Where they live

• Do they commute?

Getting to know your ideal client means knowing who you don’t work with. Getting specific about your target audience helps you to create marketing that is directed at a specific group. People connect more to marketing when they feel heard and understood.

This is a great episode to watch if your struggling in your marketing and identifying who your target audience is.

If you’re contemplating changing or rethinking your ideal client, watch this episode to get some insight into how to find who that is.