Growing A Niche Audience With Social Media | Celebrating Neurodiversity Week

Hannah and Nicole met with Natalie Brooks of Dyslexia in Adults to discuss how Natalie grew her social media to 10k followers.

During this short interview, Natalie shared with us the importance of taking chances and recommended that solopreneurs dive into their social media marketing without their worries about what people think about the quality of their content. How did Natalie grow a social media account with a specific (serving adults with dyslexia) but also broad niche? She suggests that through the use of empathy and authenticity her followers were able to connect and find a community where they could fit in.

During this interview, we discussed the importance of knowing who your ideal client is, removing yourself from the narrative, and getting to know your client's pain points and how you can serve them to make their lives better.

If you want to know how you can work with Natalie Brooks, you can find her through the following platforms:

Website: https://www.dyslexiainadults.co
Instagram: @dyslexia_in_adults
LinkedIn: https://www.linkedin.com/in/natalie-brooks-bbaba6a4