Why Is It Important To Have A Goal When Marketing Your Business On Social Media?
A lot of business owners feel like they “should” be using social media to market their business without really knowing what they want to get out of it. They want more business (obviously) - but let's be more specific here. Knowing the next step your audience needs to take to start moving down your sales funnel is vital for successfully generating new business using social media.
What Does An Engagement Strategy Look Like For Businesses Marketing With Social Media?
One question I get asked consistently by small business owners is “what is your engagement strategy?” In this latest post, I walk you though my step-by-step engagement strategy for social media and why it is so important.
Which Social Media Platform Is Right For Marketing Your Business?
Social media marketing is a lot like online dating. There’s an app for every type of person to find their perfect match. But which platform is the right match for you and your business? In this blog post, I break down the key questions you need to ask yourself before launching into marketing online.
Episode 14: How To Choose The Perfect Social Media Platform For Your Business Marketing
In this episode, Hannah and Nicole discuss a number of different social media platforms, such as Instagram, Pinterest, LinkedIn, YouTube and Twitter. They explore the benefits each platform provides and what they personally like for their own marketing needs.
Episode 13: Why Entrepreneurs Should Use LinkedIn For Online Marketing with Erin Andersen
Do you want to expand your online marketing but you’re unsure which platform is right for you? LinkedIn is a great marketing tool for solopreneurs looking to expand their marketing strategy. In episode 13 Hannah and Nicole welcome Erin Anderson, a LinkedIn Marketing Strategist for small business owners to share her expertise.
Episode 12: Why Service Providers Should Start Their Online Marketing On Instagram
In episode 12 Hannah & Nicole explore how Instagram offers many different benefits to starting your online marketing strategy for your business.
Episode 11: Why You Should Be Using Social Media To Grow Your Business Online with Courtney Miller
In episode 11, Hannah and Nicole invite the amazing Courtney Miller of Miller Digital. Courtney is a Social Media and Content Marketing Coach who helps service-based business owners and creatives how to confidently manage their social media.
What To Do When There’s An Instagram Outage?
Remember when Instagram, Facebook Messenger and WhatsApp went down for several hours? It was a rough day for those who rely on these platforms to generate leads! Outages of varying degrees happen to different platforms all the time but it can have a huge impact on your marketing and business if you rely on just one platform.
Growing A Niche Audience With Social Media | Celebrating Neurodiversity Week
Hannah and Nicole met with Natalie Brooks of Dyslexia in Adults to discuss how Natalie grew her social media to 10k followers. During this short interview, Natalie shared with us the importance of taking chances and recommended that solopreneurs dive into their social media marketing without their worries about what people think about the quality of their content.
Hello Again: 10 Ways To Repurpose Your Content.
The bad news is only a small fraction of your audience will see your content when you post it. The good news is ONLY A SMALL FRACTION of your audience will see your content when you post it. This is really great, I promise. It means you can take that dynamite content you’ve worked so hard on and you can re-use, recycle and repurpose it!
Lead Generation On Instagram: Why Your Instagram Account Isn’t Bringing In Leads
Why your Instagram account isn’t bringing in leads and how to change that. I’ve broken down my insights for finding leads on Instagram into the who, what, where and why of using this social media platform.
Get Found On LinkedIn: 3 Ways To Level-up Your LinkedIn Profile
Scores of information for optimizing your profile on Instagram, Pinterest and other social media platforms can be found on the internet but LinkedIn can be a bit of a mystery.
Even if you acknowledge the need for an up-to-date profile for marketing purposes, you may not know how to optimize your profile so that it stands out amongst all the others.
Well this blog post is here to help you do just that!
Writing Content For LinkedIn
LinkedIn is the most trusted social network in the US so if you aren’t already using it as part of your social media strategy, I highly recommend you start.
But what exactly do you post to LinkedIn?
That was the question I asked myself when I first started marketing my business on social media.
Guest Blog post for Choice Words by Chantelle, Copywriter & Copywriting Coach
Let's "Face" It: 5 Reasons For Showing Up On Social Media
Psst! I’m going to let you in on a little secret....social media is SOCIAL!
Okay, so that seems obvious but it’s something that a lot of businesses marketing on social media can forget. Whatever your reasons for being on social media, people want to connect with other people.
To do that, you need to show up!
Guest Blog post for Jane Carter, Business Coach