Episode 69 | Building an Effective Online Marketing Strategy for Solo CEOs

Hannah uses her famous Shoe Store analogy to break down how to build an effective online marketing strategy. 

Walking you through every step of your potential client’s journey, Hannah explains how each cog in your marketing plan fits together and leads to a sale.

1. Window Display - your social media and online presence.

2. The Store - your website.

3. The Sales Associate & Shoe - your email sequence and lead magnet.

4. Making the purchase - client buying your service or booking a sales call. 

Resources mentioned:

• Free Guide: Crystalize Your Message: https://www.showingupsolo.com/free-resources#crystal

• Foundations For Success Program: https://www.showingupsolo.com/foundations

• Set Up For Success Program: https://www.showingupsolo.com/set-up-for-success