Episode 36: How To Use YouTube To Increase Your Visibility

In episode 36, Hannah & Nicole cover what YouTube is and why you should consider using it for your business. 

A common misconception is that YouTube is a social media platform. 

It is in fact a Search Engine like Google. 

Their top advice includes: 

• YouTube shorts and how you can use content that you create for other platforms, like Instagram, and repurpose.

• Using https://answerthepublic.com/ to help create episode titles that your ideal client would search.

• Your YouTube channel is a place for all your video content to be housed and curated by you. 

• How YouTube allows you to be able to optimize your videos so they can be found more easily by your ideal client. 

Hannah & Nicole also give you their strategy for YouTube Shorts.