Episode 32: How To Write Effective Facebook Ads For Your Business With Cassidy Dickens
In episode 32, Hannah is joined by Cassidy Dickens, launch copywriter for coaches and artists.
Cassidy found her way into the world of online advertising through her work as a singer and songwriter. As someone who already understood the power of story-telling in music, she quickly discovered that story-centered content outperform more traditional sales-centered ads.
Cassidy shares insights and advice for solopreneurs who are curious about integrating ads into their marketing plan. She recommends using ads as a way to build on a tried and testing funnel, comparing ads to the fuel you pour on a fire that’s already burning.
Cassidy’s top tips include:
figure out exactly who your audience is and think about what your audience wants to hear
use personal experiences and stories to connect with your audience
look at your existing content that has been successful and use that as a jumping off point
don’t use ads until you have a proven funnel
go in with a scientific mindset and continually test and tweak
don’t get inside your head and overthink it!
Cassidy has also generously provided an exclusive discount for Showing Up Solo followers. Use code SOLO to grab a free copy of her Magnetic Ad Copy Kit (reg. $47.00) https://lyriccreative.co/copy-shop/p/magnetic-ad-copy-kit
Want more from Cassidy?
Follow her on instagram → @lyriccreative.co
Visit her website → www.lyriccreative.co
